An invitation
One of the main concerns many New Zealand companies have with engaging in emerging markets is how to protect their IP. Many of these jurisdictions do not have legal frameworks as robust as those in developed markets, and enforcing rights through the court system can be a very uncertain process. How then to protect your IP in these environments?
At the April Export Canterbury Breakfast, Chris Woodman, GM of TL Jones and Rod Quin, CEO of Westland Milk Products will form a panel with Penny Catley, Partner of Baldwins to share their experience of strategies that can be employed to underpin the legal protection that is available. In a frank discussion the panel will demystify what it takes to enter emerging markets and discuss issues such as risk evaluation, choosing to not register/obtain rights and alternative routes to safeguarding IP.
TL Jones Ltd is a world-leading developer, manufacturer and supplier of elevator safety, control and information equipment, delivering a range of advanced solutions for buildings and construction projects throughout the world.
Westland Milk Products is an independent New Zealand co-operative dairy company based in Hokitika, producing a diverse range of dairy ingredients for nutritional, food and beverage applications which include milk powders, milk fat and milk protein.
Baldwins is a leading New Zealand intellectual property firm specialising in intellectual property and its management.
Why attend this breakfast?
You will benefit from attending if loss of IP is a major constraint in expanding your business to the emerging markets. For those already engaged in trading in these fast growing markets, the ideas discussed at this forum will help underpin your existing strategy.
Event Details
Date: Wednesday 14th April 2010
Time: 7:30am to 9:00am
Venue: The George Hotel, 50 Park Terrace, Christchurch
Cost: Export New Zealand Member Price: $35.00 + GST; Non Member Price: $50.00 + GST
Register: Please register online or complete and return a booking form by Monday 12th April 2010
For more information on Export New Zealand and its events please contact Kellee Berry on (03) 353 4163 or email export@cecc.org.nz