IP Strategy

The real value of intellectual property is exploited when existing and potential future rights contribute to the goals of a business.

For this reason it is important to regularly review how intellectual property rights fit in to the bigger picture, to re-assess their value to the business, to adjust tactics according to new directions and strategies, and to mitigate risks arising from changes in the business context.

The process of strategising and developing intellectual property portfolios is equally driven by the fact that businesses are subject to continually changing environments, and what works today could work differently (or not) in times to come.

Overall, intellectual property strategies take into account the commercial goals of a business, its competitive environment, and the technology (if any) behind the intellectual property.

Reasons for developing sound IP strategies are particularly strong when a business is:

  • Trying to attract funding.
  • Expanding into new markets.
  • Getting ready for sale, merger or acquisition.

Methods used in developing IP strategies include the intellectual property audit, due diligence, and portfolio development.