News articles tagged 'Sports'

The New Zealand Major Events Management Bill

Posted on 01/06/2007 by Sue Irwin Ironside

Sport is a billion dollar business these days and leading brand owners are turning to major events such as the Olympics and World Cups as part of their marketing strategies. Read More

New Zealand tackles ambush marketing

Posted on 11/01/2007

The New Zealand government is drafting a Major Events Management Bill (the Bill) to help prevent ambush marketing in connection with such events. Read More