Baldwins

Piers Thoreau

Piers has specialised in trade marks practice since 2001 and joined Baldwins’ Auckland Office in 2007 as a trade mark Executive.  

He brings industry experience in Intellectual Property with SMEs and Multinational corporations in New Zealand, as well as European experience with a major multinational FMCG beverages company and a UK firm of patent attorneys.

Specialising  in all aspects of strategic trade mark matters, Piers has particular interest in freedom to market, new trade mark application, prosecution, opposition and trade mark filing, together with management and development of Intellectual Property portfolios.  Piers also advises in related issues such as Passing Off, Copyright, Fair Trading Act and social media related marketing matters.

Piers also applies his experience in new product development, brand development and brand promotion to his Intellectual Property practice and has a strong interest in design, which he merges with his commercial and personal photography and digital media interests.

In addition to his practice at Baldwins, Piers is currently studying towards completion of a law degree.

Affiliations

NZIPA (New Zealand Institute of Patent Attorneys) - Student Member
IPSANZ (Intellectual Property Society of Australia and New Zealand) - Student Member
New Zealand Franchise Association
AUT Law Society