Baldwins

Sophie Thoreau

Phone: +64 9 359 4751

Email: sophie.thoreau@baldwins.com

Fax:+64 9 373 3123

Position: Baldwins Law Limited - Associate

Office: Auckland

Qualifications: LLB BA

Keys

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Sophie joined Baldwins in May 2003 having a background in Intellectual Property.  She is qualified in law, and in the arts majoring in psychology and linguistics.  She uses these skills in her daily work.  Sophie is admitted as a Barrister and Solicitor in 2003 and was appointed as an Associate at Baldwins in 2010.

Sophie specialises in the application of Intellectual Property in commerce, particularly in contentious trade mark and branding related matters in New Zealand and internationally.  She has been involved in a number of complex cases, developing new and emerging concepts of case law for regional and multinational clients of the firm.

Sophie’s special expertise in linguistics has enabled her to handle some landmark matters of geographical indications of origin, phonetic branding and similar novel protection and enforcement methods on behalf of Baldwin’s clients.

In her leisure time, Sophie enjoys food and wine, her family, skiing, travel, shopping, design, even hands-on renovation of her home.

As a recognised contributor to learned and professional publications, Sophie is well engaged in and represents Baldwins in Intellectual Property professional peer groupings and advisories.

Expertise

• Strategic and contentious trade mark matters
• Freedom to market investigations and advice
• Offensive/defensive brand strategies
• Copyright and unfair competition advice
• Filing and prosecution of trade mark applications
• Opposition, revocation and related contentious matters  in New Zealand and Australia

Affiliations

NZIPA (New Zealand Institute of Patent Attorneys) - Student Member

Qualifications

Barrister and Solicitor of the High Court of New Zealand
1998 – 2002 LLB University of Auckland
1998 – 2002 BA (Psychology, Linguistics) University of Auckland (conjoint)